"I've tried to look to other people for just the sort of advice that you have given, but no one has been able to listen as effectively, nor had the expertise in so many areas. I am so very glad that I tried one more time. For the first time in what feels like an eternity, I feel hope and trust again. That is immeasurable."

Jane Adams, CEO, Fiasco

The Key Questions to Answer in Developing Your Company's Financial Strategy

Rich can help you create and develop the right financial strategy for your company.

  • What is your long-term vision? Where do you want to take your company?

  • What resources will you need to accomplish those goals?

  • What is the real cost of growth?

  • What is the cost of acquiring capital (time and dollars)?

  • What is the cost of capital, including debt service, giving up equity, and your business focus?

  • What are the risks (lost opportunities) of not growing?

  • How do you guarantee the cash flow necessary to meet the daily, weekly, and monthly obligations of your company?

  • Do you have state-of-the-art systems in place to maximize purchasing dollars, and royalties and collections?

  • Do you have the appropriate incentive programs in place to attract and retain quality personnel, including:
      * Bonuses,
      * Health care insurance,
      * Pension or ESOP programs,
      * Etc.

  • Do you have the right risk management programs in place to protect your company against catastrophes and the interruption of normal business?

  • What are your pricing strategies, including fees and royalties? What is your company's market niche?

  • What is your return on capital (is the capital generating an acceptable return)?

  • Are you building value in your company (as determined by a potential buyer, investor or franchisee)?

  • What is your exit strategy?
      * Sell
      * Merge
      * IPO
      * Pension/Retirement Program
Articles by Rich Russakoff


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